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Partnered with HGTV’s Sarah Baeumler and her lifestyle brand, Sarah Baeumler Living, to manage and elevate its social media presence. We developed visually engaging carousels and video content, maintained a consistent publishing strategy, and leveraged performance analytics to inform content and drive audience growth. Every creative and strategic decision was thoughtfully aligned with Sarah’s personal brand, professional identity, and overarching mission, ensuring a cohesive digital presence that authentically connected with her audience.

Pro-bono partnership with Kappa Delta at High Point University for the 2025 term. Developed and executed a comprehensive social media and marketing strategy focused on brand visibility, audience growth, and recruitment. Through strategic content planning and execution, creative direction, and consistent social media management, the campaign generated 1.2 million Instagram views and drove hundreds of new followers. We managed content production for 200+ person shoots, coordinated video campaigns featuring 50+ participants, produced hundreds of custom graphics, and strategically curated the client’s social feed to establish a cohesive visual identity and strengthen its recruitment presence.

For this emerging home décor brand, we focused on establishing a distinctive visual identity and cohesive digital presence from the ground up. Our work included developing strategic branded graphics, product mockups, and marketing assets, along with supporting website design and layout planning. By combining thoughtful creative direction with intentional digital strategy, we helped shape an engaging, brand-consistent shopping experience designed to build recognition and connect with the brand’s target audience.

Launching Dusty’s Solar’s social media presence through a strategic two-month rollout designed to establish brand awareness, build audience engagement, and create a strong digital foundation. Our work included developing the content strategy and editorial plan, directing creative concepts and content, and managing the brand’s social platforms to ensure consistent, purposeful communication. The launch established a cohesive online presence while positioning the brand for continued growth and engagement.

Supporting High Point University Athletics’ Panther Club and Donor Relations & Advancement Office through strategic creative and content development. Our work includes designing branded graphics, newsletters, banners, and other donor-facing materials while capturing on-site content at donor events for social media. Through consistent visual storytelling and event-driven content, we help strengthen donor engagement and create a cohesive digital presence for the Panther Club.

Elevating Hameister Commercial Photography’s digital presence through strategic social media management, creative content production, and targeted brand outreach. Our work included producing original video content, maintaining a consistent social media presence, and developing promotional content surrounding the client’s book launch. We also pursued creative outreach and licensing opportunities to expand the brand’s visibility, strengthen industry connections, and create new avenues for commercial growth.

Creative direction and marketing support for Pandora’s Manor, an upscale designer inn, focused on strengthening brand visibility and creating meaningful community engagement. Our work encompasses creative campaign development, video production, and on-site content creation, complemented by a range of branded marketing assets including brochures, flyers, and promotional materials. Through cohesive visual storytelling and strategic creative execution, we help elevate the inn’s luxury positioning and connect the brand with its target audience.

To establish a cohesive and professional brand presence, we supported the development of the practice’s visual identity through logo design and creative direction across digital platforms. Our work also included producing original photo and video content to strengthen the practice’s online presence, create a consistent visual voice, and showcase its services in an engaging and approachable way.